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If you’re looking to build a website, you’ve probably come across two of the most popular website builders: Wix and Squarespace. Both platforms claim to make website creation easy, even if you have no coding skills. But which one is actually the better choice?
The challenge is that both have strong marketing, attractive templates, and powerful features. Yet, their strengths and weaknesses vary depending on what you need. Do you prioritize design flexibility, ease of use, or SEO capabilities? Do you need an online store, a blog, or a portfolio? The answer isn’t one size fits all.
In this detailed comparison, we’ll break down the core aspects of Wix and Squarespace pricing, ease of use, customization, SEO, and more so you can confidently choose the best website builder for your needs.
A poorly chosen website builder can lead to wasted hours, frustration, and unnecessary expenses. Imagine spending weeks designing your site, only to realize it lacks the features you need. Or worse what if your site isn’t ranking well on Google because of poor SEO tools?
To prevent these setbacks, let’s break down how Wix and Squarespace actually perform based on real-world case studies, user experiences, and hard data.
Sarah, a freelance photographer, started with Squarespace due to its sleek templates. But after a few months, she found the customization options limited. She switched to Wix, where she could tweak individual design elements. However, she struggled with Wix’s sometimes overwhelming editor and needed extra help setting up her SEO properly.
Lesson: Squarespace worked well for a visually appealing, straightforward site, but Wix offered more control at the cost of a steeper learning curve.
Mike launched an online store selling handmade candles. He started with Wix because of its drag-and-drop flexibility, but as his business grew, he found Squarespace’s integrated e-commerce tools easier to manage. Switching platforms meant he had to rebuild parts of his website, causing downtime and lost sales.
Lesson: Wix is great for starting an e-commerce site with full design control, but Squarespace provides a more structured approach that can simplify scaling.
Plan | Wix (Per Month) | Squarespace (Per Month) |
---|---|---|
Basic | $16 | $16 |
Business | $27 | $23 |
E-commerce | $32 | $27 |
Advanced | $159 | $49 |
✅ You want full creative freedom with drag-and-drop customization.
✅ You’re building a unique website that doesn’t fit into standard templates.
✅ You need a free website (even with limitations).
✅ You prioritize phone support over just chat/email.
✅ You prefer a polished, structured design without over-customization.
✅ You want better built-in SEO and faster page speed.
✅ You’re running a small business or e-commerce store and want easy-to-manage tools.
✅ You like clean, minimalist aesthetics without too much tweaking.
Both Wix and Squarespace are excellent website builders, but your choice depends on what matters most to you. If you want total creative control, go with Wix. If you want a streamlined, professional experience, Squarespace is the winner.
Now that you know the differences, which one fits your needs best? Drop a comment below and share your thoughts!